Do you want to start your own e-scooter fleet but don't know where to start? Then, we've got you covered. Boqu scooters are almost ready to join your fleet, so the only thing you need is our guide down below.
Even though micromobility has grown exponentially in the past few years, the concept is relatively new to companies. If you want to create a scooter-sharing business, there are a few things you need to know. First, learn the needs, attitudes and wishes of your potential . Then, familiarize yourself with your target city as well as its infrastructure, problems, and habits. Finally, take a look at the policy requirements of the region where you want to establish your fleet to make sure that your operation runs smoothly.
To help you understand how to not only create your fleet of shared e-scooters but do it the most efficient way, we've put together this guide covering the basics and practical tips.
- Know Your Customers
Identify the users of micro-mobility and thus your target audience. Who are these people? What are their characteristics? Their travel patterns? Needs? Motives?
The first thing you need is the demographics. Typically, e-scooter users are well-educated, younger adults aged between 21-39 years old. Even though this might vary with the region, they are usually middle-to-upper income working people with no children in urban areas. Even though there isn't a significant difference in usage percentages between the two genders, they show distinct behavior patterns. While females are more likely to use e-scooters for fun and recreational activities, males tend to use them for work-related trips. Additionally, males are not as deterred by safety-related barriers as females are.
The specifications of our sharing e-scooter model Boqu 1.0 which has been created with a sense of superior design concept by considering durableness and safety intended for the needs of existing e-scooter users can be pathfinder for setting your fleet.
- Know Your City
Since you are acquainted with your customers, it's time to decide where you want to start your operations. While demographics play a significant role in this choice, the infrastructure of the region is a critical determinant. For instance, cities that encourage the implementation of bike roads are crucial markets. This behavior shows that both the governments and the citizens value micromobility and that the transition to e-scooters would be easier.
Another thing to consider is the accessibility and routes of public transportation. The usage of scooters significantly increases around transit stops, and they are popularly used to connect two lines.
Furthermore, e-scooters could potentially be helpful to ease and quicken the accommodation within hospitals, sports clubs, and airports. There is also a potential market within tourism. Hotels or tourism agencies might find it useful to have available e-scooters close by.
- Know Your Regulations
Now that you know who and where you want to target, there is one thing left to make sure you know: regulation. Governments and local authorities have created different policies and guidelines regarding the distribution and use of e-scooters. These regulations may differ in each country, state, or even city, and they consist of criteria regarding the allowed spaces for traveling and parking, age, safety, and training requirements. Specifically, Turkey allows e-scooters to be used only on bike roads and limits the speed to 25 km/h while forbidding the carriage of goods and passengers. There is an age limit of 15 years old but no requirement for a driver's license.
Keeping these three topics in mind, you are now all set to start your e-scooter fleet and take over the city!