Have you ever wondered how the world will be shaped right after we make sure that the pandemic is over? How the human experiences will be changed? We are pretty sure that you did but let’s find out once again on hoping and seeing the best is yet to come. We all know now that pandemics creating a "before" and “after”. This period of time, for sure, will significantly affect how we assess and act on risk, or stay resilient, but also how we work, play and socialize. We digged in some research, wondering what will happen to us. And to tell the truth, we're pretty excited about what's likely to happen in the future.
According to a new McKinsey survey (June 2021) of some 29,000 consumers across 24 countries;
“Ask someone about what they’re most excited to do when life begins to normalize, and you’re likely to get a range of answers: a trip, a family reunion, a dance party, a favorite restaurant.” Definitely there are many things we miss and we can't wait to get them as soon as possible. But are we going to do it the same way that we used to? Or will we change our habits and prefer new methods?
“We crave being outside, seeing loved ones, and getting hugs,” explains Neira Hajro, a McKinsey partner who led the research. A native of Bosnia, Neira has worked with McKinsey in both New York and now in London, where she serves startups and helps clients with their digital transformations. “As the world opens and consumers have more choices, they will move to a hybrid model, combining pre-pandemic preferences for physical channels with the digital knowledge and sophistication they've acquired over the last 18 months” she reports.
So now, we look towards the days when we will experience the changes ahead of us. Huge changes await us in food and beverage culture, nightlife, socialization, office working systems, home life and education.
How About New Travel Systems?
Lets see first how did previous pandemics affect current life? The aftermath of the 1918 flu didn't keep everyone off of public transportation, but it did create some level of caution about how the virus could spread in such places. Getting the masses to be safe after the 1918 flu was difficult, but minimizing contact via isolations and quarantines seemed "to offer the best chance we have of controlling the ravages of influenza," wrote late bacteriologist Edwin O. Jordan in 1925.
Considering that there may be other viruses or diseases in the future that we cannot foresee at the moment, people will acquire new transportation habits that they haven't used in the past, that's for sure. Our research has served to highlight the adverse impact of the pandemic on transportation systems. Until today, transportation systems have been shaped by cars, both in architecture and in settled life style, with the exception of public transportation options. This pandemic process, which has come to radically change our lives, gave us very serious warnings about both the climate crisis and depleted energy resources.
In the light of the information we have gained rapidly with the digitalizing world, it is certain that we will stay away from public transport to avoid possible viruses. However, since we cannot ignore the world and nature's cry for help, we will turn to transportation alternatives that consume much less energy, do not harm the environment and give a sense of individual belonging.
“Micromobility continues to be an exciting category,” said Julie Lein, co-founder and managing partner of the Urban Innovation Fund. “I think that there’s still a lot of room for innovation.” “I anticipate it will continue to grow post-pandemic,” she added, during the Micromobility World conference.
Scoot to the Future
While the sector took a hit in pandemic lockdowns, ABI Research says it will continue to grow and forecasts the worldwide installed base of micro-mobility vehicles to reach 50 million by 2026. Over the last few years, sharing service operators not only grew their fleets of shared bikes, but also expanded their services by introducing other two-wheeled vehicles such as pedelecs, electric scooters, and mopeds. While micro-mobility took a hit from pandemic lock-down orders, micro-mobility is here to stay and will continue to grow in the post-Covid-19 world, the report states.
New is absolutely better. Well, the world is spinning with a full speed ahead and every second is important. Maybe this pandemic has happened to smack the lessons we haven't learned and to remind us of the need to change things. Now is the time to act.